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Back in 2018, Belarusachka was one of 22 garment-making SMEs in Belarus that took part in the Eastern Partnership: Ready to Trade project, an EU4Business Initiative supported by the EU, the Centre for the Promotion of Imports (CBI) and International Trade Center (ITC).
Coming out of nowhere, the coronavirus pandemic has swept away many jobs in the restaurant, tourism, construction, and international transport businesses. Yet, not everyone who found themselves unemployed was not afraid of change.
The Women in Business Support Programme of the European Bank for Reconstruction and Development (EBRD) and the EU4Business initiative helped one Belarusian entrepreneur increase sales by 80% and raise her brand’s profile.
Today, Nelva has 250 employees, 14 stores and thousands of fans in Belarus, Russia and Ukraine. Deputy Director Irina Rakhmanova speaks of how the ambitions of a few students grew into a large-scale business. Her speech is filled with such passion and enthusiasm that it immediately becomes clear why this could not have been any other way.
The history of the Belarusian clothing brand Mark Formelle shows that fortune favors the brave.

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