Back in 2018, Belarusachka was one of 22 garment-making SMEs in Belarus that took part in the Eastern Partnership: Ready to Trade project, an EU4Business Initiative supported by the EU, the Centre for the Promotion of Imports (CBI) and International Trade Center (ITC).
Coming out of nowhere, the coronavirus pandemic has swept away many jobs in the restaurant, tourism, construction, and international transport businesses. Yet, not everyone who found themselves unemployed was not afraid of change.
“We make 15,000 masks a day, and donate 5% to doctors”. The story of Nelva, a Belarusian clothing brand that’s not afraid of changes
Today, Nelva has 250 employees, 14 stores and thousands of fans in Belarus, Russia and Ukraine. Deputy Director Irina Rakhmanova speaks of how the ambitions of a few students grew into a large-scale business. Her speech is filled with such passion and enthusiasm that it immediately becomes clear why this could not have been any other way.